To display the product perfectly, sellers need to provide exquisite product pictures. However, taking a good product picture also requires a lot of skills. Given that many small and medium-sized sellers lack experience in this area, the following are some product picture shooting tips. 1. Shooting space layout The shooting space mainly includes two aspects:…
Sponsored Products Ads are image ads that appear in search results in the form of images and text with the word “Sponsored”. They can match the corresponding products based on the buyer’s keywords to increase the exposure of the relevant seller’s products. Sponsored ads are paid (PPC ads), but sellers only need to pay when…
FBA is a one-stop logistics service provided by Amazon, including warehousing, picking and packing, delivery, payment, customer service and return processing. Its service process mainly includes 5 steps. Generally speaking, it is necessary for Amazon sellers to choose FBA. In addition to saving labor and freight, it can also help improve the ranking of Listings…
Customer reviews are crucial to sellers, and their reviews will directly affect the sales volume of goods and the performance of sellers’ accounts. In Amazon’s seller management system, there are two independent but mutually influential evaluation systems, namely Feedback and Review. These two evaluation systems allow customers to evaluate the seller’s goods and services, and…
The top of the Amazon search results page is the “golden display position” that every seller wants to get. Amazon has launched Headline Search Ads (HSA) for this area. This is a banner ad that appears on top of other search results based on Amazon search. Previously, this ad feature was only available to VC…
Amazon is a platform that protects originality and respects intellectual property rights, and has zero tolerance for sellers’ infringements. Once a seller is found to have infringed, the listing may be removed if the case is minor; if the case is serious, the store will be blocked. Therefore, Amazon sellers should pay attention to avoiding…
Many sellers have had similar experiences: initially, they sold unbranded and commonly available products on Amazon, but the popular listings were directly copied by others, which was a headache. Although some sellers’ products have physical trademarks, they cannot be used directly to complain about copycats on Amazon. However, if sellers register their products with brands…
When writing a reply to a negative review on Amazon, pay attention to the following points. (1) Reply professionally and concisely To establish a professional image, there is no need to mention too many details in the reply. Because the main readers of the reply are other buyers, they do not know the details of…
Based on the analysis of negative reviews, if it is found that the customer’s dissatisfaction is caused by product quality, logistics time or customer service communication, the seller must contact the customer as soon as possible, sincerely apologize to the customer, and provide an effective solution. If the customer is not satisfied with the product…
For Amazon sellers, negative reviews will have a serious negative impact on the weight and sales of product listings. It is normal to have negative reviews. Although it cannot be prevented, sellers can at least reduce the number of negative reviews through unremitting efforts. Reasons for negative reviews If you want to avoid negative reviews,…