Customer reviews are crucial to sellers, and their reviews will directly affect the sales volume of goods and the performance of sellers’ accounts. In Amazon’s seller management system, there are two independent but mutually influential evaluation systems, namely Feedback and Review. These two evaluation systems allow customers to evaluate the seller’s goods and services, and their purpose is to promote sellers to continuously improve goods and services so that customers can have a better experience. For sellers, both Feedback and Review are of great significance.
However, while Feedback and Review constrain and urge sellers from the perspective of similar attributes, there are obvious differences.
Whether it is Feedback or Review, their evaluation content will have an impact on subsequent buyers, and it is an important reference for subsequent buyers to choose and purchase goods, so sellers should pay active attention to Feedback and Review. Of course, for these two evaluations, the reviewer can make modifications or deletions within a certain period of time, so if the seller finds bad Feedback or Review, he should communicate with the reviewer as much as possible and strive to make him modify or delete it.