For Amazon sellers, negative reviews will have a serious negative impact on the weight and sales of product listings. It is normal to have negative reviews. Although it cannot be prevented, sellers can at least reduce the number of negative reviews through unremitting efforts.
Reasons for negative reviews
If you want to avoid negative reviews, you must know how negative reviews come from. There are many reasons why buyers give negative reviews, and the most common ones are as follows.
1. Untrue product description
If the product received by the buyer is inconsistent with the description on the listing, the seller will often leave a negative review. Therefore, sellers need to avoid untrue product descriptions as much as possible, and add product instructions on the product details page and when shipping.
Product pictures should meet the standards of pictures, be clear and concise, and the pictures should show the details of the product as comprehensively as possible, and the description and size information of the product should be improved, and a product size comparison table should be provided. In addition, the details of the product’s delivery, packaging, and mailing should be carefully checked.
2. Insufficient inventory of goods
Sellers should check the inventory of goods before and after listing. If the inventory of goods is insufficient and the minimum inventory of goods cannot be ensured, the goods can be directly removed from the shelves, especially for some goods that have been out of stock. In addition, the inventory status of non-Amazon channels should be updated in a timely manner, and order processing, tracking of inventory status and delivery times should also be processed and tracked in a timely manner.
3. Delayed delivery of orders
Sellers will find that the arrival time of some goods will exceed their expectations in the process of selling goods. When encountering this situation, if it is a single product added, you can set the processing time and inform the customer as soon as possible. If necessary, you can cancel the order first. For goods that have been delayed, they need to be shipped first, and inform customers of order tracking information in a timely manner so that customers can view the delivery information in time, improve the user’s shopping experience, and reduce the number of negative reviews.
4. Untimely communication with customers
When sellers sell goods on Amazon, the most important thing is to satisfy customers. Therefore, they need to ensure that their external customer service phone is open, the email address is accurate and concise, and they can respond to customer calls and emails within 24 hours, answer customer questions in a timely manner, or solve customer problems.