Nowadays, more and more sellers are pouring into Amazon. The products on the platform are becoming more and more abundant, and the competition for traffic is becoming more and more fierce. Having more effective ways to attract traffic and more high-quality channels to attract traffic will be beneficial to sellers in increasing sales. Whether it…
How to perfectly combine Facebook with Amazon 1. Maintain the social nature of the platform Amazon is an e-commerce platform, and Facebook is a social platform, so Amazon’s customer accuracy is much higher than Facebook. However, Facebook is a strong brand and social circle, which can be called “user operation”. Although the conversion rate is…
Being hacked once is an accident, but being hacked more than twice is definitely not an accident. Sellers should learn from their mistakes and learn the experience and skills to protect the security of their accounts and funds, and never let hackers take advantage of them again. The following are five experiences and skills for…
If criminals “hijack” the seller’s account, the following serious consequences may occur: ① The account is frozen, some sellers cannot log in and can’t do anything; ② The account is frozen by the platform and the product is removed from the shelf; ③ Criminals tamper with the account information and steal the funds; ④ Criminals…
1. Initialization Before playing with Facebook ads, sellers need to know the following two points. ①The premise of advertising must be “product is king”, otherwise it is difficult for a good cook to cook without rice. ②Advertising is not effective immediately, it requires long-term patience and accumulation. 2. Entry level ①Understand the policy. Read the…
1. Ideas on handling claims (A-to-Z) and chargebacks Claims and chargebacks are important indicators for evaluating store performance. Amazon attaches great importance to claims and only gives three days to handle them. If the seller has not handled the problem after three days, Amazon will automatically refund the buyer. In the case of claims and…
1. Analyze advertising goals Advertising goals are basically divided into three parts: brand awareness, purchase intention, and action conversion. (1) Brand awareness Use brand communication to stimulate the audience’s interest in products or services, including brand awareness and number of people covered. (2) Purchase intention Attract the audience to start considering your business and promote…
1. The current situation of fierce competition in Amazon ① After the Amazon investment promotion team’s vigorous investment promotion, there are more and more sellers on the platform. The traffic obtained by each seller from the platform is relatively becoming less and less, and the competition for traffic has become more and more fierce. ②…
Tips for handling negative reviews on Amazon After analyzing the reasons for the negative reviews, sellers need to contact buyers to handle the negative reviews. They can use email, phone, or in-site text messages. Email communication is a common communication method. If you have the buyer’s phone number, calling is more effective. Regardless of the…
Apart from the “black technology” methods used by criminals, do sellers also have some behaviors that are easy to cause their accounts to be stolen? What aspects do sellers need to pay attention to? 1. Sending email links for “phishing” Criminals send “phishing” emails to sellers to help them brush orders or promote products. Sellers…