How to perfectly combine Facebook with Amazon
1. Maintain the social nature of the platform
Amazon is an e-commerce platform, and Facebook is a social platform, so Amazon’s customer accuracy is much higher than Facebook. However, Facebook is a strong brand and social circle, which can be called “user operation”. Although the conversion rate is not as high as Amazon, the stable users developed over a long period of time are loyal fans that are truly in the hands of the brand. In order to cater to the social attributes of Facebook and to ensure the interactive experience between consumers and brands, sellers should consider the acceptance and reception methods of social platform users to advertisements when operating social platforms, adopt marketing methods suitable for social channels, and market moderately without affecting the social needs of users.
2. Understand the role of Facebook for sellers
After accumulating fans for a long time, Facebook accounts can establish fans’ brand awareness and interact with fans. Sellers have a fixed fan base, and promote products after understanding and analyzing the behavior of fans. During this period, you can focus on accumulating the fan base of the target market. Facebook itself provides a powerful database that allows sellers to accurately locate fans and understand fans’ preferences in order to better guide the development direction of brands and products. Sellers can use Facebook’s own circle functions (groups, homepages, APPs, “Internet celebrities”, notes) to promote products through other social software.
3. Import social traffic into Amazon stores
It takes certain operating skills to import social traffic into stores on Amazon or other e-commerce platforms. At present, the following two operating methods are more reasonable methods at this stage.
The first method is to place the product promotion links obtained from the alliance on Facebook based on the Amazon Alliance, which can not only extract the commission of the Amazon Alliance, but also improve the ranking and conversion of Amazon products. The second method is to use the self-built website or official website as a traffic filter, import the traffic promoted outside the site into the self-built website, so that customers can choose to purchase in the self-built website, or choose to purchase through a third-party platform (such as the Amazon platform). This can not only filter junk traffic, but also obtain more customer behavior data.
4. Remarketing
In addition to importing traffic to Amazon, sellers can also analyze Facebook advertising data and Amazon traffic data to obtain accurate customer data. Use the custom audience tool in Facebook ads to classify and market to groups that only browse but do not purchase or have purchased but do not repeat purchases.