1. The current situation of fierce competition in Amazon
① After the Amazon investment promotion team’s vigorous investment promotion, there are more and more sellers on the platform. The traffic obtained by each seller from the platform is relatively becoming less and less, and the competition for traffic has become more and more fierce.
② The platform policy is becoming increasingly tighter. In an era when a large number of sellers are pouring in, in order to ensure a good buyer experience, the platform will inevitably strengthen the management of sellers. Sellers must attach great importance to the platform and abide by the corresponding rules.
③ For some categories of products, even if all the promotion work on the site is done well, the total order volume may still be unsatisfactory. In this case, it is unreasonable to limit the promotion work to the platform site.
2. The opportunity outside the Amazon site is coming
① At present, most Amazon sellers are investing more and more attention and energy in off-site promotion. Whether it is Anker, a large seller who has already won the first place outside the site, or the large, medium and small sellers that are developing, and even major e-commerce training companies have begun to actively prepare for the off-site promotion section. The entire promotion work and corresponding services are also constantly improving, and marketing is constantly maturing.
② Compared with platforms with strict policies, there is a sense of freedom outside the site. Sellers can not only obtain more detailed information about users, but also save the monthly rent and commissions charged by the platform, and create a brand effect. From search engines, social platforms, promotional websites to the popular “Internet celebrities”, promotion channels and marketing methods are more diversified, and sellers have better operating space to do promotion work.
③ The construction of the brand’s official website is very important. Forming your own brand influence is a long-term development process. Multi-channel brand promotion is also an inevitable choice in today’s environment.