1. Initialization
Before playing with Facebook ads, sellers need to know the following two points.
①The premise of advertising must be “product is king”, otherwise it is difficult for a good cook to cook without rice.
②Advertising is not effective immediately, it requires long-term patience and accumulation.
2. Entry level
①Understand the policy. Read the Facebook advertising policy, and be sure to carefully and repeatedly read every word and sentence in it. If the account is closed due to Facebook’s advertising policy, the possibility of getting the account back is almost zero.
②Real-name system for advertising accounts. The personal account to which the advertising account belongs must be real-name. Once it needs to be reviewed, it is easy to unblock it as long as clear documents can be provided. Among the documents, passports are better than ID cards. This regulation is based on the first article.
③Hardware support. The holder, login IP, and account owner are consistent. IP should not be changed easily.
④Advertising fees. Sellers can create advertisements by themselves, or register corporate advertising accounts through third-party agents and pay advertising fees on demand. Generally speaking, the security factor of personal accounts is not high. If there is a problem, it is difficult to get it back through appeal. Therefore, it is recommended to choose an official agent to register. If there is a problem, the official agent will assist in retrieving the account, and the success rate is much higher than that of an account registered by an individual. This method saves time and effort, and is also highly professional.
⑤ Normal operation of basic functions. After creating an account, the seller must perform daily maintenance and operation of the account. The account cannot be idle for a long time, and it is not advisable to perform too concentrated operations on the new account.