As a global sports event, the Olympic Games attracts the attention of countless people. For enterprises engaged in foreign trade exports, this is a huge business opportunity, but it also faces many challenges. How to ensure that foreign trade export products can be delivered in time during the Olympic Games is an issue that enterprises…
As the largest e-commerce platform in the United States, Amazon’s user growth rate has gradually slowed down as the platform matures and develops. This means that the keyword search volume and overall traffic are relatively stable, and more competition and proactive marketing are needed to seize keywords and increase product exposure. In this scenario, Amazon’s…
1. Definition of negative keywords Amazon defines negative keywords as follows: they can exclude searches with poor results, thereby reducing advertising costs and increasing return on investment (ROI). Sellers can use negative keywords to display ads to their main target buyers. For example, if a seller sells silver jewelry, they can add the negative keyword…
The rise of Amazon DSP advertising has reawakened the discussion on e-commerce traffic guidance and conversion. Through its rich delivery logic and precise crowd positioning, DSP advertising has gradually become a powerful weapon for e-commerce merchants to compete for layout. In this article, we will explore in depth the principles, advantages and best application scenarios…
For foreign trade practitioners, getting involved in the field of Olympic sports goods is a challenging and opportunity-filled decision. This field carries the passion and dream of sports and is one of the hottest industries in international trade. Let’s take a look at what foreign trade people should pay attention to if they want to…
In the sales process of Amazon, advertising promotion is an important means to increase product exposure and sales. According to different product situations and needs, there are many efficient advertising promotion strategies to help sellers achieve sales goals. The following are ten efficient methods worth trying in Amazon advertising promotion: 1. Advertising leaks By setting…
Amazon’s search rankings and product exposure are closely related to reviews. Getting more reviews not only improves product rankings, but also enhances its credibility, which helps to increase order conversion rates. In this article, we will share with you several strategies for obtaining compliant and authentic reviews. 1. Provide free gifts Including free gifts in…
In today’s era, influencer marketing is subverting the traditional marketing landscape with its unprecedented power and winning extraordinary ROI. Cross-border e-commerce needs to cooperate with influential influencers as a necessity to enhance brand image, expand coverage or enhance sales performance. However, how to attract the attention of top influencers has become a big challenge. To…
On Amazon, sellers can use the “Request a Review” function to proactively send emails to remind users to write product reviews. Generally speaking, Amazon will automatically send an email requesting a product review after the user receives the product, but merchants also have the function of proactively sending a second email requesting a review within…
Amazon’s advertising tool “Amazon Posts” has undergone a major upgrade, introducing the video post feature. The launch of this feature marks that Amazon has kept up with the pace of domestic e-commerce platforms and provides sellers with a new way to display and promote products. 1. Creation path and display location of video posts Amazon…