On Amazon, sellers can use the “Request a Review” function to proactively send emails to remind users to write product reviews. Generally speaking, Amazon will automatically send an email requesting a product review after the user receives the product, but merchants also have the function of proactively sending a second email requesting a review within 4 to 30 days after the user purchases the product.
1. Usage Tips
Choose the Timing
Merchants should pay attention to product quality and delivery speed. It is more appropriate to use the “Request a Review” function when the product is of high quality and delivered quickly. For products of average quality or slow delivery, using this function may attract medium or bad reviews.
Email Subject and Content
The email subject should be creative and can be paired with the customer’s name or use some curious questions. The email opening rate of question-type subjects is relatively high.
The email content should be accurately matched according to the user group to avoid sending useless spam.
Avoid using cash back, gift cards, free or discounts to induce users to submit positive product reviews, because Amazon restricts this behavior.
2. Amazon Messaging System Notes
Amazon limits the number and types of messages that can be sent through the seller messaging system. Merchants need to ensure that the content of the email fits the needs of users, while complying with Amazon’s relevant restrictions to avoid angering users or violating relevant policies.
Proactive Amazon review processing helps users build a good reputation and improve sales conversion rates. Using the “Request a Review” function can give users a slight reminder, but you should pay attention to the content and timing of the email to avoid negative effects.