In today’s era, influencer marketing is subverting the traditional marketing landscape with its unprecedented power and winning extraordinary ROI. Cross-border e-commerce needs to cooperate with influential influencers as a necessity to enhance brand image, expand coverage or enhance sales performance. However, how to attract the attention of top influencers has become a big challenge. To this end, it is crucial to carefully write and send a development letter.
Step by step: perfect steps to send a winning development letter to influencers
Step 1: Clear goals and cooperation vision
The first goal of the development letter is to clearly understand your goals for cooperation with influencers, and determine whether you expect to increase brand awareness, increase user engagement or drive sales growth. When choosing a specific influencer, you need to consider whether their style, audience group and your brand fit, and the form of cooperation you expect to have with them.
Step 2: Create an attention-grabbing subject line
The subject line is the key to attracting the attention of influencers. In this era of information overload, you need to choose an eye-catching and specific subject line to stand out. The optimal subject line length is about 41 characters or 7 words.
Step 3: Personalize Your Communication
A successful influencer email is all about personalization. Start with the subject line and show that you care about and understand the influencer’s work. If you’ve participated in their activities or met them face-to-face, mention these shared experiences in your email.
Step 4: Give, Not Take
Influencers care more about the value they can get from the collaboration. You need to clearly explain to the influencer the specific benefits they can get from the collaboration, such as free product trials, exclusive discounts, and referral incentives.
Step 5: Speak Their Language and Enter Their World
To better communicate with influencers, you need to learn to “speak their language”, including using their native language, being familiar with their jargon and slang, and expressing your sincerity and care in your emails. At the same time, make sure the content of the email is concise and to the point, so that the influencer can quickly grasp the core information.
Remember that a well-written email is the best way to attract the attention of influencers, which lays a good foundation for a successful collaboration with influencers.