Amazon’s search rankings and product exposure are closely related to reviews. Getting more reviews not only improves product rankings, but also enhances its credibility, which helps to increase order conversion rates. In this article, we will share with you several strategies for obtaining compliant and authentic reviews.
1. Provide free gifts
Including free gifts in orders will increase user favorability, improve consumer experience, encourage users to write reviews, and even increase repurchase rates. These free gifts can be electronic content, such as free e-books or downloadable tutorial videos, or physical gifts related to the product, such as kitchenware sellers giving away recipe books.
2. Use product inserts to encourage reviews
Adding product inserts to packages is another common strategy to encourage users to leave reviews. Product inserts can bring effective contact information and provide useful information about the company and products. Inserts can also induce users to follow merchants on social media to obtain incentives such as discount codes. But be aware that promotional coupons or incentive information should not be included in the inserts.
3. Notes:
Avoid implying or forcing users to leave five-star reviews when requesting reviews
The insert content should be clear, provide useful information, and comply with Amazon’s terms of service
Avoid adding coupons or cashback related information in the insert
Through compliant gift and insert strategies, merchants can better encourage users to leave beneficial product reviews, thereby increasing product exposure and sales conversion rates.