In the sales process of Amazon, advertising promotion is an important means to increase product exposure and sales. According to different product situations and needs, there are many efficient advertising promotion strategies to help sellers achieve sales goals. The following are ten efficient methods worth trying in Amazon advertising promotion:
1. Advertising leaks
By setting different bids, opening leaks advertising activities, and using low-cost CPC to cover more keywords, get more traffic and clicks.
2. Advertising expansion
Use various channels to select and expand words, expand different types of advertisements, including SP, SB, SD, etc., and expand single variant advertisements to increase product exposure and click-through rate.
3. Large coupon + big word
Set up large coupons and place advertisements on big words to attract consumers to see high-discount products on the homepage, and promote clicks and purchases.
4. Seed link/cross-site synchronization comments
Place products on other sites to perform comment seed operations, and increase product exposure and credibility after comment synchronization.
5. Ad copying
Copy the ads with good effects, set different bids, test different ad positions and conversion effects, and finally optimize the advertising effect.
6. Promote misspelled words to reduce advertising costs
Use the traffic of misspelled words to reduce CPC costs and improve advertising efficiency and revenue.
7. Price fine-tuning
Fine-tune the product price to stimulate the system to give more traffic, continue to observe the effect and make adjustments to increase sales.
8. Contact flash sales
Prepare sufficient inventory at the right time, and promote products through flash sales and other methods to increase product exposure and sales.
9. Low CPC + high percentage card homepage position
Set low CPC and high percentage to obtain the best ad position and click-through conversion rate at the lowest cost and increase natural traffic.
10. Set up exclusive discounts at night
Set up exclusive discounts at night and maintain normal prices during the day to cope with price wars and improve product competitiveness.
Through the implementation of the above ten advertising promotion strategies, sellers can more effectively improve product exposure, click-through rate and sales, thereby achieving better sales performance and brand effect.