Amazon’s advertising tool “Amazon Posts” has undergone a major upgrade, introducing the video post feature. The launch of this feature marks that Amazon has kept up with the pace of domestic e-commerce platforms and provides sellers with a new way to display and promote products.
1. Creation path and display location of video posts
Amazon sellers can create video posts through the post builder in the advertising console and tag up to five products shown in the video. Video posts will appear in the post column under brand content, giving users a more intuitive and vivid shopping experience.
2. Compliance requirements for video posts
Video specifications: Resolution, length, aspect ratio and file format are detailed to ensure user experience and platform security.
Content requirements: It is strictly prohibited to include content such as traffic diversion content, buyer comments, trademark mentions and external links to ensure the authenticity and security of user information.
3. Key dimensions for creating high-quality posts
Screen design: There should be no black edges around the screen, and key content should not be blocked to ensure a good viewing experience.
Carefully designed titles: It is recommended that the title should not exceed 300 characters, highlight the characteristics of the product and clearly describe it, and avoid inconsistency with the content of the post or unclear guidance.
Content production: The video should be concise and clear, highlight the characteristics of the product and usage scenarios, and avoid distracting visual effects.
Association techniques to improve traffic and conversion: Strategies such as selecting multiple ASINs, associating ASINs with high conversion rates, selecting clearance products or new products, and setting jumps to brand flagship stores can increase the conversion rate and click-through rate of posts.
As a new advertising tool for Amazon, the introduction of video posts provides sellers with a more vivid and intuitive way to display products, helping them better attract users and increase conversion rates. However, in order to succeed, sellers need to create from multiple dimensions such as screen design, carefully designed titles, content production and association techniques to ensure the quality and effectiveness of posts.