The rise of Amazon DSP advertising has reawakened the discussion on e-commerce traffic guidance and conversion. Through its rich delivery logic and precise crowd positioning, DSP advertising has gradually become a powerful weapon for e-commerce merchants to compete for layout. In this article, we will explore in depth the principles, advantages and best application scenarios of Amazon DSP advertising.
1. Redefine user purchasing behavior
Consumer purchasing behavior is unpredictable, which requires merchants to push products to consumers at all levels, continuously contact consumers, shape brand image, and achieve the purpose of guiding purchasing behavior. Amazon’s DSP advertising fundamentally changes the limitations of traditional search advertising, realizes personalized display of thousands of people, and maximizes the flexibility of purchasing decisions.
2. The operating logic of Amazon DSP advertising
Amazon DSP advertising realizes personalized push of thousands of people through big data analysis of users’ crowd tags, purchasing behavior, purchasing intentions, and remarketing of unpurchased products. This kind of precise matching of crowd targeting not only improves the reach of advertising, but also cleverly guides users to contact products at different times, places, interfaces, and time periods.
3. Suitable targets for DSP advertising
There are certain threshold requirements for sellers, and annual sales must be more than 2 million to 3 million US dollars
Suitable for promoting hot products
Merchant portraits are more suitable for stores with a rating of more than four and a half stars and a sub-category ranking within 200
4. Suggestions on delivery strategies
DSP advertising is not very suitable for new products. It is recommended to first increase product exposure through in-site advertising
Advertising service providers can set the daily display frequency according to the situation
The delivery frequency can be adjusted according to traffic trends, with a slightly lower price and less volatility
5. Look at advertising from a new perspective
The powerful function of Amazon DSP advertising enables merchants to make full use of traffic resources and increase product exposure and consumer purchasing decisions through precise guidance and display. This new advertising model will bring more possibilities to the e-commerce industry and redefine traffic acquisition and conversion.