1. Does TikTok require a business license to open a store? As a cross-border store, TikTok only needs a Chinese business license or individual business to complete the registration. Provide the background qualifications of mainstream cross-border e-commerce platforms, such as Amazon, AliExpress, etc. Although Shopify is also among the requirements, the review is more strict.…
Almost all Internet companies are “running fast in small steps” because the times are progressing too fast. Innovations in technology and models are coming one after another, user preferences are changing, and personalization and discreteness are becoming more and more common. Therefore, when trying to build a cross-border e-commerce marketing framework system, friends in the…
Planning, as the name suggests, is a strategic plan. Marketing planning is a strategic plan for marketing. Adopting the definition of Baidu Encyclopedia: Marketing planning means to make systematic and scientific predictions about what will happen in the future and formulate feasible plans based on sufficient market research and following certain methods or rules in…
Why: Why do we market? We believe that the goals of marketing are mainly two: ① Promote sales. As Drucker said, marketing is to make sales promotion redundant. ② Build a brand. Chinese foreign trade enterprises have entered the era of brands. In fact, a certain cross-border e-commerce platform has restricted the entry of non-branded…
Marketing is an emerging discipline, and its concept has only been around for a hundred years. In different eras, different experts or organizations have given different definitions of marketing, and some even have very different definitions. What is Marketing The American Marketing Association (AMA) defines marketing from a management perspective as both an organizational function…
Since Tim O’Reilly proposed the concept of Web 2.0 in 2004, we call it the Web 2.0 era. With the richness and popularity of Internet applications, the “Matthew effect” has become a hot word among Internet investors. The strong will always be strong, the winner takes all, and oligopoly seem to be inevitable. The generation…
It is not easy to build a striking and recognizable brand on the Amazon platform. In order to make buyers remember your brand, you need to plan carefully in all aspects, including brand name, logo, trademark, product packaging, etc. To help buyers more easily identify and choose brand products, here are some recommended measures: 1.…
The topic of discussion is the application of digital marketing in the field of cross-border e-commerce. How to apply it better requires a strategic plan, namely, cross-border e-commerce marketing planning. Cross-border e-commerce is not just about opening a store on a cross-border platform, and cross-border e-commerce marketing planning is not just about store marketing planning.…
The efficiency of manual work is limited. Goods are prone to quality problems such as defects during picking, counting, transportation and loading and unloading. Intelligent logistics is the future trend after all, and highly automated “unmanned warehouses” are close to reality. The labor cost in developed markets in Europe and the United States is high…
Dear Amazon e-commerce entrepreneurs! Have you ever considered using Amazon buyer show videos to enhance your brand image and product sales? Amazon buyer show videos refer to product usage videos that buyers voluntarily upload after purchasing products. These videos not only show their true evaluation and usage experience of the products, but also have a…