MercadoLibre’s experience in opening stores: exploring opportunities in a new oasis of e-commerce in Latin America
Latin America is an emerging e-commerce market that has attracted much attention. MercadoLibre (hereinafter referred to as MercadoLibre), as the largest e-commerce ecosystem in Latin America and known as the South American version of eBay, is increasingly becoming an ideal choice for Chinese sellers to enter the market. In Latin America, MercadoLibre ranks first, and…