Mercado Libre, as one of the largest e-commerce platforms in Latin America, provides cross-border sellers with an overseas warehouse model, referred to as FBM (Fullfillment by Mercado Libre). This overseas warehouse model brings many advantages, including fast delivery, one-stop service, free warehousing, enhanced product search ranking, etc. However, cross-border sellers need to abide by some rules when using Mercado Libre overseas warehouses to ensure that they meet the platform requirements. This article will introduce the advantages and precautions of Mercado Libre overseas warehouses to help sellers better use this service and improve delivery efficiency.
Advantages of Mercado Libre overseas warehouses:
Fast delivery: Mercado Libre overseas warehouses can achieve same-day or next-day delivery of goods, improve consumer shopping experience, and obtain the premium benefits of local delivery.
One-stop service: The overseas warehouse provides one-stop services such as warehousing, packaging, delivery, and customer service, which greatly simplifies the operation process of cross-border sellers.
Free warehousing: No storage fees and service fees are charged when using the FBM model. Sellers only need to pay the last-mile delivery fee.
Platform support: Through the FBM model, products can get support from the platform, enjoy higher search rankings, and open paid advertising services.
Final freight discount: Sellers can choose to provide free shipping for buyers and enjoy corresponding final freight discounts based on the price of the product.
Mercado Libre overseas warehouse fees:
Currently, Mercado Libre overseas warehouses are provided to sellers free of charge, and no storage fees or service fees are charged. Only the final delivery fee needs to be paid. The final freight is calculated based on factors such as the reputation of the seller’s store, product weight, and counterfeit sales. For example, the freight for a new seller is about US$18. As the store’s reputation improves, the freight will also decrease.
Notes:
Restricted categories: Mercado Libre has some restrictions on products using overseas warehouses, such as tires, prescription drugs, products with an expiration date of less than six months, flammable or explosive products, etc. are prohibited from entering the Mexican overseas warehouse. Sellers should carefully check the platform’s list of prohibited categories to ensure that the products meet the regulations.
Product quality: In order to provide a better shopping experience, sellers should ensure that the products sold are of good quality, avoid selling second-hand or refurbished products, and prevent damage or leakage.
Reputation building: When new sellers use overseas warehouses, the shipping costs may be higher. Sellers should improve their store reputation through good after-sales service and product quality, so as to obtain lower last-mile shipping discounts.
Logistics timeliness: When using the overseas warehouse model, sellers need to track the logistics status in a timely manner to ensure that the goods can be delivered on time and provide a good shopping experience.
Mercado Libre overseas warehouses provide cross-border sellers with efficient and convenient shipping solutions, with multiple advantages such as fast delivery, free warehousing, and platform support. However, when using this service, sellers must abide by the rules and restrictions of the platform, ensure that the products meet the requirements, and continuously improve the store reputation to obtain lower shipping discounts. By making rational use of Mercado Libre overseas warehouses, sellers can improve shipping efficiency, provide a high-quality shopping experience, and further expand their business in Latin America.