The Mercado Libre platform provides sellers with a variety of product selection tools to help them better operate their stores and achieve better work results. At the same time, the factors that need to be considered in the product selection process are also crucial. This article will introduce the product selection tools of the Mercado Libre platform and the factors that need to be considered when selecting products.
Product selection tools of the Mercado Libre platform:
Marketplacepulse.
Marketplacepulse is a tool that monitors millions of data points in the e-commerce market, covering Amazon, eBay, Walmart, Etsy, Alibaba, Rakuten, Mercado Libre and other platforms. This tool can be used to collect information, make product sales forecasts, and help sellers understand market dynamics and trends.
Camelcamelcamel.
Camelcamelcamel is a price tracker that can track product price and discount trends, understand sales cycles and product fluctuations. Through this tool, sellers can analyze product prices and sales opportunities to help them better price and sell.
Jungle Scout.
Jungle Scout provides a comprehensive solution, including product selection, competitor tracking, market trend analysis, keyword search and reverse query, listing optimization, off-site traffic, email marketing, store profit analysis, PPC advertising optimization, supplier search and management, etc. This tool can help sellers fully operate their stores and achieve better results.
Factors to consider in product selection:
Market perspective.
First, sellers need to conduct in-depth research on the Latin American market and understand the culture, politics, religion, climate and prevailing trends of each country. Products should be selected according to local customs and seasonal holidays to ensure that the products meet the needs and purchasing habits of local consumers and clarify the target customer groups.
Platform perspective.
Sellers should promptly investigate the categories recently supported by the Meikeduo platform, or understand the recent large-scale activities of the platform, so as to prepare products and make full use of the platform’s promotion and resources.
Category perspective.
Focus on your own category and don’t blindly follow best-selling products. Sellers should leverage their company’s strengths, create core competitiveness, and provide unique products to attract target customers.
Product life cycle perspective.
Consider the product’s life and sales cycle. For example, in Mexico, people like to go on beach vacations in the summer, so sellers can stock up on related vacation supplies in overseas warehouses in advance. During holiday seasons such as Halloween and Christmas, you can also stock up on corresponding holiday supplies in advance to seize the sales peak.
Price perspective.
Sellers need to comprehensively consider the profit, traffic, and market practices of each product, control the proportion of each product, and ensure that each product can achieve the greatest benefit.
Conclusion:
The Mercado Libre platform provides sellers with a variety of product selection tools, including Marketplacepulse, Camelcamelcamel, and Jungle Scout, to help them better operate their stores and achieve better work results. In the product selection process, sellers need to consider the market perspective, platform perspective, category perspective, product life cycle perspective and price perspective, and fully grasp the market dynamics and consumer demand to ensure the success and benefits of product selection. With the assistance of reasonable product selection strategies and tools, sellers can achieve better performance and competitive advantages on the Meikeduo platform.