Day: August 17, 2024

1. Make decisions based on the positioning of e-commerce platforms The more mainstream e-commerce platforms in my country can be divided into six categories: comprehensive e-commerce platforms, social e-commerce platforms, live broadcast e-commerce platforms, vertical e-commerce platforms, life service e-commerce platforms, and global cross-border e-commerce platforms. These six categories of e-commerce platforms have their own…

In an era of increasingly fierce competition, how to capture the hearts of buyers seems to be a problem that every e-commerce company must face. Buyer portraits can solve this problem very well. In essence, buyer portraits are virtual representatives of buyers, that is, through the understanding and analysis of various aspects of buyer information,…

American psychologist Maslow once proposed a five-level theory of needs, which was later collectively referred to as Maslow’s hierarchy of needs theory, as shown in Figure 2-4. Maslow’s hierarchy of needs theory helps to explore the real needs of buyers and understand the interests that buyers care about. According to Maslow’s hierarchy of needs theory,…

With the dual identities of a star and a college student, Ouyang Nana’s Vlog is very watchable. In fact, the lives of most ordinary people cannot be so two-sided and dramatic. As ordinary people who don’t live like a star, what kind of Vlog can we shoot? If you are a novice in Vlog creation,…

The particularity of e-commerce procurement makes commercial transactions gradually become seamless, which is almost impossible in non-e-commerce procurement. In general, non-e-commerce procurement has the following four unavoidable problems. (1) The information exchange between the supply and demand sides is not timely enough and the sharing is low; the suppliers are not clear about product quality,…

Nowadays, market analysis is a must for e-commerce companies. As the saying goes, “Know yourself and know your enemy, and you will never be defeated in a hundred battles.” In addition to knowing yourself well, e-commerce companies must also know their competitors well when conducting market analysis to see if there is any homogeneity between…

Today, the main consumption scenario of the online market has shifted from the PC side to the mobile side. At the same time, an unavoidable fact is that the dividends of Internet traffic and mobile Internet traffic are gradually disappearing. This means that sellers in the online market, especially small and medium-sized sellers, will face…

Many people will find that the number of views of one of their previous videos suddenly increases when playing Douyin, and even becomes popular. Why is this? There are two main reasons why old works become popular. The first reason is that Douyin will re-explore some videos previously released in the database every now and…

Many people are restricted by Douyin because they do not understand the rules of Douyin, which leads to illegal operations. Some misjudged situations can actually be restored after explaining to Douyin. How to appeal correctly? The specific steps are as follows. Step 01 Log in to the Douyin Short Video App, enter the “Feedback and…

With the rapid development of the e-commerce industry, opening an online store is becoming more and more profitable. Take opening an online store on Taobao as an example. In the past three years, a large number of young people have entered Taobao online stores, and the transaction volume has reached nearly 500 billion yuan. Many…