For cross-border e-commerce, inventory issues have always been a pain point. Backlogs or insufficient inventory always hinder the healthy development of corporate business. For small and medium-sized sellers, the pressure is even greater. Inventory backlogs will lead to poor capital operation, and insufficient inventory will cause inefficiency. (I) Turnover Inventory In-transit inventory, work-in-progress inventory and…
In supply chain management, procurement is a function that has not been given enough attention. Most cross-border e-commerce companies often pay attention to operations because operations may cause more problems. However, many people do not realize that 50% to 70% of a company’s money is paid to suppliers. On the surface, this is the money…
(I) Introduction to Porter’s Five Forces Model In meso-level research, the theoretical framework we can refer to is Porter’s Five Forces Model, also known as Porter’s Competitiveness Model. This model was proposed by Michael Porter in the early 1980s for competitive strategy analysis, which can effectively analyze the customer competition environment. The five forces are:…
The study of cross-border e-commerce marketing can start from the theoretical framework of traditional marketing and refer to classic marketing theories. (I) 4P Marketing Theory In 1967, Philip Kotler further deepened the “Marketing Mix” proposed by Neil Borden in his best-selling book “Marketing Management: Analysis, Planning and Control” and proposed the 4P Marketing Theory (The…
Cross-border e-commerce marketing should be based on big data, and various problems in marketing should be solved through data, rather than just relying on experience. Specifically, the support that data can provide in cross-border e-commerce marketing includes: 1. User behavior and feature analysis By accumulating enough user data, analyzing user preferences and purchasing habits, and…
In terms of function, inventory can be roughly divided into two types: effective inventory and invalid inventory. Effective inventory refers to inventory of goods that can be sold. Invalid inventory includes two situations. One is inventory that has little effect on current sales, such as slow-moving goods and out-of-season goods. This type of inventory is…
When there are actions related to goods, such as purchasing and placing orders, the warehouse system and the inventory system need to cooperate with each other to complete the transmission and management of inventory data. Understanding how these two systems should cooperate will be of great help in understanding the composition of cross-border e-commerce inventory…
If sellers want to understand the review process of Ozon showcases and how to edit and cancel publication, please check the following instructions: 1. Ozon showcase review process. General information review: The general information of the seller’s store, including the name, subtitle, logo and background image, as well as the banner, need to be reviewed.…
Traffic is the foundation of a store’s survival. However, if there is only traffic but no conversion or the conversion rate is too low, it will not effectively increase the store’s sales and may even affect the overall ranking of the product and the store. Therefore, after successfully attracting traffic, the store needs to use…
1. Why should we conduct macro-environment analysis? General macro-environment analysis is to confirm and evaluate the impact of macro factors such as politics, economy, social culture, technology, ecology and law on the strategic goals and strategic choices of enterprises. When cross-border e-commerce enterprises enter foreign markets through platforms and directly contact foreign customers, they not…