Ozon Product Showcase is a great way to make your store stand out on the Ozon website and attract more potential customers. Here are the simple steps to create an Ozon Product Showcase: Step 1: Fill in the general information. Go to the Ozon merchant dashboard, find “Settings” in the left menu, and then select…
Cross-border e-commerce marketing research plan design is to formulate a market research plan. It is necessary to comprehensively consider and arrange all aspects and stages of the research according to the purpose and requirements of the research. The format of the cross-border e-commerce marketing market research plan is as follows. Research plan format 1. Introduction…
One of the functions of the inventory system is to manage the real-time inventory data of the goods. Merchants can use this system to understand whether the current goods can be sold and the quantity that can be sold, and consumers can understand whether the goods can be purchased and the quantity that can be…
In the career of Amazon store operators, after reaching a certain level of operation and having high performance, cross-border operators will begin to lead the team as a team leader, supervisor, manager or higher position. Therefore, in order to have a clear understanding of the work content and results of team members, cross-border operators need…
1. Cross-border e-commerce marketing goals Driven by consumption upgrades, the optimization and upgrading of the supply chain of the entire cross-border e-commerce industry has always revolved around two ultimate goals, namely, cost reduction and value-added. Cross-border e-commerce marketing also revolves around these two goals. The two marketing levers are to reduce costs through refined traffic…
(I) Global thinking 1. Full market insight Market insight mainly refers to regional market and category trends. Facebook, Google and Amazon platforms have many tools to help merchants make predictions and choices. Through big data analysis of marketing expenditure direction and categories, the advertising effect of each market can be determined, and the full market…
(I) Technical environment research The technical factors in cross-border e-commerce marketing are mainly the application environment of Internet technology. The analysis of the level of technological development includes technical strength, technical competitiveness, technical innovation ability, research and development funds, the degree of Internet application, the level of talent skills and training channels, the number of…
The social culture of each country has both differences and commonalities. When analyzing the social and cultural environment, we should find out the differences and commonalities, and formulate marketing strategies and plans based on the differences in demand in the cross-border e-commerce marketing process. The specific analysis content includes: (1) Analyze the target market language.…
Category correlation analysis refers to judging the relationship between different categories and operational dimensions such as store profit margin, single order cost and sales through the visualization information of each store’s main categories. First, open the “Store Group Data Management” worksheet, and you can find a column of data called “Main Product Category”. (Main product…
The three elements that make up the market are buyers, purchasing desire and purchasing power, which involve income and population issues. The research and analysis of the economic environment can be carried out from the following perspectives: 1. Analyze income Economic environment analysis (1) Analyze national income. National income is a comprehensive indicator in economic…