In the product portrait, if you want to analyze the review score trend, you can use the indicator “Cumulative average of review score”. After calculating the cumulative average of the “Score” column data in the “Product Portrait” Excel table, you can visualize it through the Excel line chart. By observing the cumulative average line chart,…
User portraits can be simply understood as labels for massive amounts of user data. According to the differences in different user behaviors and attributes, they are divided into different types, and then typical features are extracted from each type, giving descriptions such as region, purchasing power, occupation, and gender. User portraits were first used in…
In the product portrait system, analyzing the distribution pattern of product reviews can help operators have accurate review data reference when listing new products and optimizing old models. The following will take the review score data in the “cleaned product portrait data” Excel table as an example to explain. Select the “Score” column in the…
After completing the distribution analysis of product exposure prices, operators can analyze the exposure price trend for all product data exposed under different keywords. The most commonly used indicator is the “cumulative average of exposure prices.” Calculation method of “cumulative average of exposure prices”. Sequence exposure price 0 26.99 The exposure price of the product…
The first step in building a product portrait is to analyze the price distribution of all products in the search results. The most important analysis method is Pareto analysis. 1 Select the “Exposure Price” column in the “Cleaned Product Portrait Data” Excel table. 2 Select the “Insert” tab and click the “Recommended Chart” button. 3…
Self-programmed crawler script collection refers to automatically grabbing data from the Amazon platform through crawler programs, which is a technical data collection method. Here we only give a basic introduction to this type of data collection method, and will not talk too much about IT programming related content. Interested readers can refer to relevant materials…
Collection using third-party crawler tools refers to the use of some third-party crawler tools to crawl and collect data on the Amazon platform. Compared with manual collection, crawler tools can quickly and efficiently collect data, thus saving a lot of time and energy. There are also many entry-level software, such as Octopus Collector, Houyi Collector,…
After completing the distribution analysis of the review ratings, you can start the distribution analysis of the number of reviews. The following will take the review rating number data in the “cleaned product portrait data” Excel table as an example. Select the “Rating Quantity” column in the table and insert a line chart through the…
In Amazon operations, the trend of “experience-oriented vs. data-oriented” is reflected in all aspects. This section takes conversion rate optimization as an example to explain the difference between “experience-oriented” and “data-oriented”. For Amazon operators, conversion rate optimization is one of the basic skills of operations, because conversion rate = order volume minus traffic, so under…
For Amazon merchants, how to form their own brand has become one of the criteria for judging whether they can form a business moat. The essence of a brand is that the brand owner’s products, services or other advantages that are superior to competitors can bring equal or higher value to the target audience than…