Market share index analysis in different regions

By Ultraman

The order distribution analysis in different regions has been completed, but there is still a big difference between the order distribution and the market share index. If the store brand of the operator does not have a certain influence and popularity, the order share in different regions is almost the same as the local population…

Regression analysis of Amazon product ratings, number of ratings, exposure price, and price difference on ranking

By Ultraman

Before performing regression analysis, you first need to clean the captured data (because regression analysis can only process numerical data, and cannot process non-numerical data such as text/empty data/garbled characters). In the “cleaned product portrait data” Excel table, data cleaning is mainly for the “rating quantity” data (because some of the “rating quantity” data generated…

Sources of user portrait data

By Ultraman

As a platform, Amazon has more dimensional user data, and its research on user portraits is more detailed. For a listed company like Amazon with a market value of more than 1.7 trillion US dollars, there will be many third-party organizations that publish survey results on Amazon. For ordinary sellers, these public data can be…

Amazon Category Selection

By Ultraman

Product selection in the same category refers to finding more advantageous products for sale by analyzing the products under Amazon categories. Many sellers will give priority to the links of the Best Sellers Top 100 in the category when selecting products, because these products have high sales rankings and a large number of reviews, which…

Amazon product title word frequency analysis

By Ultraman

In the field of Amazon product portraits, in addition to distribution analysis of reviews, prices, and rankings, you can also perform word frequency analysis on product listing titles. What is word frequency analysis? Word frequency analysis is the statistical analysis of the number of times important words appear in text data, and is an important…

Application of regional distribution data in Amazon multi-store management

By Ultraman

In most cross-border e-commerce companies, operators or operation teams often do not use a single-store operation model but a multi-store operation model (a company or team operates multiple stores at the same time). Then how to identify the operation level of each store becomes a problem. For example, if a team has three stores A,…

How do Amazon sellers clean their data?

By Ultraman

After the third-party collector completes the crawling, download the original data to get the table. The data finally needed are the three columns of link parent ASIN, link listing time, and major category ranking. At this time, you need to extract the major category ranking in field 6, that is, the content after #, which…

Operational review for Amazon sellers

By Ultraman

In essence, keyword data-based product selection is to use the operation method to solve the problem of product selection. It cannot develop new products, but it helps operations to find new models with rising trends on the site faster, so as to achieve overtaking. Compared with manual product selection, keyword data-based product selection is less…

Data collection on Amazon

By Ultraman

After downloading and successfully installing the creeper collector, you can see the toolbar. Click “New Task” to create a custom collection. The first step of creating a new task is to enter the URL. Open the Amazon webpage, enter the keyword “tunic tops for women” and search. After the search, the following web link will…

Amazon product review text word frequency analysis

By Ultraman

After understanding the word frequency analysis technology and application of product titles, operators can also apply this technology to the analysis of product review texts. We will take a clothing product listing with a high number of reviews as an example. Its product ASIN is B07G599PB7 and the listing title is “Amoretu Women Summer TunicDress…