(1) Age Consumers of different ages have different concerns. First, they focus on different types of websites. Second, they focus on different website content. For example, for the same corporate website, adults are more concerned about the product added value provided by the website, while teenagers may be concerned about the activities provided on the…
1. Rationality The huge information processing capacity of the cross-border network marketing system provides consumers with unprecedented choice space for selecting products. Consumers will use the information obtained on the Internet to compare products repeatedly to decide whether to buy. For the purchasing staff of the unit, they can use the pre-designed calculation program to…
Like traditional research, cross-border network market research must also follow certain methods and steps to ensure the quality of the research process, which generally includes the following five steps. 1. Determine the research questions and goals Determining the research questions and goals is the starting point of cross-border network market research, such as whether to…
Indirect research refers to the collection of secondary information on the Internet. There are many sources of secondary information, such as government publications, public libraries, university libraries, trade associations, market research companies, advertising agencies and media, professional groups, corporate intelligence rooms, etc. Many units and institutions have established their own websites on the Internet, and…
Direct cross-border online market research refers to the process of collecting first-hand data or original information on the global Internet for a specific purpose. There are four methods of direct research: observation, topic discussion, online questionnaire and experiment. However, the most commonly used methods on the Internet are topic discussion and online questionnaire. Which method…
Online databases are of two types: paid and free. In foreign countries, databases used for market research are generally paid. my country’s database industry has developed significantly in the past decade, and several Web-based databases have appeared in recent years, but they are all document information databases. The following selectively introduces several major business information…
Conducting cross-border network market research can more conveniently and quickly discover consumer demand trends, thereby providing a basis for enterprise market segmentation and important strategic decisions. It is an important part of enterprises’ cross-border marketing, and its importance is as follows. 1. Improve product and service quality and improve customer satisfaction In today’s world environment,…
Although there are significant differences in the research methods between cross-border online market research and traditional online market research, the two are basically consistent in the research content. Research on consumers (1) Existing market size Market size is generally defined as the total sales of a certain product category. Estimates of market size are usually…
There is no clear definition of cross-border network market research in academia. Here we will temporarily summarize it as: in cross-border network marketing, the use of IT (Information Technology, information technology and industry) technology platforms to systematically, planned and organizedly collect, research, record, organize and analyze market data information related to products and services, objectively…
There are three main types of e-commerce platforms in Russia: domestic B2C websites, cross-border websites, and price comparison platforms. The top five domestic B2C websites in Russia are: ULmart, Mvideo, Dns-shop, Wildberries, and Ozon. ULmart is the largest online retailer in Russia and was founded in 2008. ULmart is known as the Russian version of…