Conducting cross-border network market research can more conveniently and quickly discover consumer demand trends, thereby providing a basis for enterprise market segmentation and important strategic decisions. It is an important part of enterprises’ cross-border marketing, and its importance is as follows.
1. Improve product and service quality and improve customer satisfaction
In today’s world environment, if enterprises do not pay attention to product and service quality and customer satisfaction, it is difficult to succeed, and even difficult to gain a foothold. Therefore, one of the key issues in modern enterprise competition is how to improve product or service quality and customer satisfaction. At present, many companies have realized this and started to implement plans to improve products or services and customer satisfaction, but the pursuit of product or service quality by enterprises is often self-oriented, and they do not really stand on the customer’s standpoint. Through cross-border network market research, enterprises can accurately understand customers’ evaluation and suggestions on products or services, thereby prompting enterprises to improve the quality of products or services, and then improve customer satisfaction. Especially in cross-border network marketing, it is often difficult for enterprises to understand user evaluation and feedback. At this time, cross-border network market research is undoubtedly a good choice for enterprises.
2. Retain old customers and attract new customers
Based on the above, cross-border network market research can help companies improve customer satisfaction, and there is an inevitable connection between customer satisfaction and customer loyalty. This connection is not natural, it is rooted in the value of the products or services delivered by the company. Retaining old customers and attracting new customers can bring rich returns to the company, and repeated purchases and customer recommendations can increase the company’s revenue and market share. In this way, the company’s costs will decrease, and at the same time, the continuously improving customer retention rate also brings job satisfaction and a sense of accomplishment to the company’s employees, which in turn increases the employee retention rate. The company’s ability to retain old customers and attract new customers is based on the company’s detailed understanding of customer needs. Cross-border network market research happens to be one of the important channels for understanding customer needs.
3. Help to open up new markets
Through cross-border network market research, companies can discover potential unmet needs of customers, and continuously open up new markets based on the degree to which existing products and marketing strategies meet customers. Changes in the cross-border network marketing environment often affect and change customers’ consumption motivations and behaviors, bringing new opportunities and challenges to companies, and companies can determine and adjust their development directions accordingly.