Amazon search engine promotion overview and advertising principles

By Ultraman

A search engine refers to a system that collects information from the Internet according to certain strategies and uses specific computer programs, organizes and processes the information, provides retrieval services to buyers, and displays relevant retrieval information results to buyers. Search engine paid promotion is to use the characteristics of search engines, based on the…

Factors affecting Amazon search engine promotion

By Ultraman

On Google, the ads placed by sellers will also involve the issue of ad display ranking. The ad ranking is mainly determined by bidding and ad quality according to the internal algorithm. It can be seen that the promotion principle of Google search engine is very similar to the principle of CPC paid promotion on…

What are the things to pay attention to when doing Amazon promotions?

By Ultraman

When submitting for some promotional activities on Amazon, sellers need to pay attention to the following points. (1) The product must have a BUYBOX The products participating in the promotion must have a BUYBOX. However, coupon promotions are an exception. New products with 0 reviews can also use coupons, which is a huge advantage that…

Analysis of Amazon CPC paid promotion

By Ultraman

During CPC paid promotion, sellers also need to monitor daily promotion data in order to analyze the ads and ensure that the ads can continue to bring revenue to the store. When sellers conduct CPC paid promotion analysis, they mainly carry out corresponding analysis work from two aspects: overall analysis and single ad analysis. The…

What are the types of Amazon promotions?

By Ultraman

Promotions on the Amazon platform are separate from flash sales. Whether offline or online, promotions are very effective means of promotion. Although Amazon, a cross-border e-commerce platform, has many restrictions on sellers, promotions are allowed. For Amazon sellers, promotions are a very effective way to increase product sales. Among these promotions, some are free and…

Amazon CPC paid promotion brand advertising creation

By Ultraman

If you want to promote brand advertising, you must have registered your brand on the Amazon platform. Creating brand advertising includes creating brand advertising campaigns, adding brand creatives, setting keywords and bids, and adding negative keywords. (1) Creating a brand advertising campaign After the seller selects brand promotion, they can enter the interface for filling…

AliExpress Platform Rules

By Ultraman

In order to maintain the order of the platform and protect the rights and interests of sellers and buyers, the AliExpress platform has formulated a series of rules. The rules that sellers need to understand before registering a platform account mainly include basic rules, prohibition and restriction rules, and investment promotion rules. Because the basic…

Grasp the key data: How to accurately view Wish sales data?

By Ultraman

In the field of e-commerce, it is crucial for merchants to understand the sales of products. By viewing sales data, merchants can evaluate the market performance of products, formulate marketing strategies, and make informed decisions. For merchants selling on the Wish platform, it is key to understand how to view Wish sales. This article will…

How does Amazon analyze product data?

By Ultraman

When operating goods, product data analysis is something that many merchants have to do, especially the management level. It is impossible for them to check each account every day. They can only understand the operation of the store through daily data reports, but they will encounter the following problems. The daily sales volume of a…

Shopee sellers and store owners share their login and naming issues

By Ultraman

Shopee is a well-known e-commerce platform in Southeast Asia. Many sellers do business with customers in Singapore and Malaysia through the Shopee platform and have achieved good results. For sellers engaged in cross-border e-commerce in Southeast Asia, registering on the Shopee platform is more advantageous. How to obtain the Shopee registration login name? What are…