During CPC paid promotion, sellers also need to monitor daily promotion data in order to analyze the ads and ensure that the ads can continue to bring revenue to the store. When sellers conduct CPC paid promotion analysis, they mainly carry out corresponding analysis work from two aspects: overall analysis and single ad analysis. The specific introduction is as follows.
1. Overall analysis
After the seller enters the advertising campaign management interface of Amazon backend, he can see all the promotion data of the store’s overall advertising campaign, mainly including expenditure, sales, advertising input-output ratio, exposure, click-through rate, etc. Through these data, sellers can not only understand the overall effect of store promotion, but also see the data change trend of a certain period of time.
For example, the curve bar represents the change of advertising input-output ratio in a certain period of time, and the bar chart represents the change of exposure in a certain period of time. If the seller sees that the numerical fluctuation of a certain data is extremely large during the process of viewing the data, then he needs to pay attention to this situation and analyze the problem in time. For example, the advertising exposure on a certain day increased significantly. The seller found through analysis that it was the weekend, and buyers would go online to buy some goods because they had more free time, which led to the increase in advertising exposure. Then, in the subsequent promotion process, the seller can increase the bidding of the advertisement during the weekend time period to obtain more order conversions.
2. Single Ad Analysis
In addition to viewing the overall promotion effect for analysis, the seller can also view the promotion effect of a single advertisement and then optimize it. When the seller analyzes a single advertisement, he can carry out corresponding work from two aspects: advertising campaign and advertising group. (1) Advertising campaign
The seller can find each advertising campaign in the advertising campaign management interface and view it.
After the seller enters a certain advertising campaign from the advertising campaign interface, he can also view the expenditure, sales, advertising input output ratio, exposure and click-through rate of all advertising groups in the single advertising campaign. At the same time, the seller can also optimize the settings of a single advertising campaign, mainly including ad position, negative keywords, advertising campaign settings and advertising reports.
(2) Advertising group
The seller can see the included advertising groups in the single advertising campaign setting interface.
After entering the advertising group interface, the seller can view the total number of all products in the advertising group, and can also view the specific data of the promoted products in the advertising group.
Of course. In the ad group interface, sellers can also modify some settings. In addition, sellers can also add or delete some promotional products in the ad group.
Through the overall analysis of CPC paid promotion and the analysis of individual ads, sellers can find problems that arise during the promotion process and optimize them in a timely manner, ultimately ensuring the effectiveness of CPC promotion to achieve the goal of increasing store sales.