If you want to promote brand advertising, you must have registered your brand on the Amazon platform. Creating brand advertising includes creating brand advertising campaigns, adding brand creatives, setting keywords and bids, and adding negative keywords.
(1) Creating a brand advertising campaign
After the seller selects brand promotion, they can enter the interface for filling in the brand advertising campaign content. In the interface for filling in the brand advertising campaign content, the seller also needs to fill in the name of the advertising campaign, the advertising combination, the advertising time, and the daily budget. The difference is that the seller needs to choose a landing page to attract advertising traffic. The landing pages that attract advertising traffic are mainly divided into Amazon stores and new product list pages.
①Amazon store. Amazon store means that the seller can have his own brand store after registering his brand. In the brand store, the seller can display the store brand and products.
②New product list page. The new product list page means that after the seller selects this method, he can create a product list on this page.
(2)Add brand creative
After creating the content of the brand advertising campaign, the seller needs to add relevant content of the brand creative.
The main creative information that sellers need to add in the brand creative interface includes brand name and micro logo, title and product. Sellers can add it according to their needs. After the seller completes the addition, they can also view the brand advertisement preview on the right side of the “Creative” column.
(3) Setting keywords and bids
When setting keywords and bids, sellers must first fill in a default keyword bid and then select the keywords to be promoted.
When setting keywords, sellers can select the promotion keywords recommended by Amazon, or enter keywords by themselves or upload keywords in batches through files.
(4) Adding negative keywords
When creating brand advertisements, sellers can also choose to add some negative keywords.
After completing the relevant settings for brand promotion, sellers can submit for review. After the Amazon platform reviews and passes, sellers can promote brand advertisements.
Learn one more trick: Automatic keyword settings
If the seller chooses automatic delivery, then when adding keywords, there is no need to add the keywords of your choice. You only need to fill in some negative keywords, because the Amazon platform will automatically select the appropriate keywords for the seller’s products for delivery.