(I) Lazada’s traffic composition Lazada currently has two types of traffic: search traffic and promotional traffic, both of which are free traffic. (II) Lazada search traffic entrance 1. Category search Category search is divided into category keyword search and category direct search. In category keyword search, consumer behavior and seller action are as follows: (1)…
1. Cloning Notification Email For newly cloned products, sellers should check prices and update inventory after receiving this email. Otherwise, the seller’s edits to the product may be overwritten. 2. One-by-one and batch update methods Sellers must check existing prices and inventories, and update prices and inventories according to their own needs. Sellers can update…
For sellers, using promotional tools can not only increase product exposure, but also quickly increase store traffic and order volume. So, how do Lazada sellers use promotional tools to increase sales? (I) The role of Lazada promotional tools Lazada promotional tools have five functions, as follows: (1) Simplify the process of participating in activities; (2)…
Add Products Click “Products” > “Add Products” and select a product category. (1) Select “Existing Products” Select products that already exist in the Lazada database. These products already have the basic SPU attributes and cannot be modified by sellers. Step 1: Select “Existing Products”. Step 2: Enter keywords and click “Search”. Step 3: Click to…
1. Export tables by category The steps to export tables from the backend are: click “Products” > “Manage Products”; click “Export” to batch export tables by category. 2. Open the document Open the document with OpenOffice; the template should be opened with OpenOffice instead of Excel. You can click the link, select the language, and…
According to the Lazada platform regulations, sellers must sell brand new, legally authorized products or self-produced products. They are not allowed to sell second-hand products, products prohibited by law, food, edible health products, unauthorized products (such as any unauthorized products containing Disney images), products that promote violence or racism and incite hatred or violate local…
(1)Add New: Sellers can create products by clicking “Add Products”. (2)Export: Export the existing SKU information in the backend in CSV format according to the category. (3)Import: Batch upload/update product information. (4)View History: View the history of information import and export. (5)Search: Search for SKU by product name, Seller SKU (the seller’s own product number,…
People often say: “70% depends on product selection, and 30% depends on operation.” There is no absolutely good product. Only products that are placed in the right market are good products, but many sellers always fail to get the point in product selection. In fact, product selection is not as difficult as imagined, but everyone’s…
1. Conversion and adjustment of original price and promotional price If the seller wants to clone the product originally sold in the Malaysia site to sell in the Thailand site, the price formula in the cloning notification email received must be used for conversion. Of course, the seller can also adjust the price by himself.…
1. What is Lazada Seller Center Lazada Seller Center is an important backstage for sellers to operate on Lazada. The sections of the seller center include managing product information, updating inventory and prices, managing orders and returns, viewing financial statements, payment terms, participating in platform promotions, etc. After the novice seller fills out the registration…