For sellers, using promotional tools can not only increase product exposure, but also quickly increase store traffic and order volume. So, how do Lazada sellers use promotional tools to increase sales?
(I) The role of Lazada promotional tools
Lazada promotional tools have five functions, as follows:
(1) Simplify the process of participating in activities;
(2) Take the initiative in activities;
(3) Track the promotional activities participated in;
(4) Increase product exposure;
(5) Increase product order sales.
(II) Participate in activities through Lazada promotional tools
Eligible sellers can submit products for review and approval 1 to 2 weeks before the event.
1. The first method to participate in activities
Click “Join Promotion” on the published event page, browse the event details, and participate in the promotion. It is worth noting that the event will show the remaining time before the event application deadline. Sellers should not miss the time to avoid missing the promotion opportunity.
2. The second way to participate in the promotion
Apply for the promotion in the “Promotions” > “All Promotions” tab.
(1) Promotion details tab
(2) Add new product tab
After adding a new product to the promotion, the platform will review the product quality to ensure that the product can participate in the promotion.
(3) Modify product content
Check the product review status in the background “Update Products”. If the product is rejected, the rejection reason will be listed. The seller can modify it according to the suggestions and submit the application again.
(4) View my promotions
Click “Promotions” > “My Promotions” to view my promotions.