Sellers operate on the Amazon platform and rely on two points: traffic + conversion. In “conversion”, the quantity and quality of reviews undoubtedly play a very important role. The review we often talk about is the customer evaluation. After the revision, the rating will be displayed at the front end of the listing page. Anyone…
Once you have determined that you want to internalize your cross-border brand, you can invest overwhelming resources to gain the cognitive advantage of consumers and seize their minds, thereby building your brand and gaining a competitive advantage. Therefore, the main thing you should do is to visualize the brand’s value and spread it efficiently. For…
The word “brand” comes from the Old Norse word Brandr, which means “burning”, that is, the producer burns the seal to imprint on the product. Kotler defines brand in “Marketing” as: a set of specific characteristics, benefits and services that sellers provide to buyers for a long time. “Brand” in a broad sense is an…
The visual identification system is a complete and systematic brand visual system with corporate logo, standard fonts and standard colors as the core. It transforms abstract concepts such as corporate philosophy, culture, services and specifications into concrete visual symbols, thereby creating a differentiated and standard brand image. The visual identification system is mainly divided into…
In 2015, Lazada officially opened a live channel for Chinese sellers, and many domestic export e-commerce sellers began to flock in. However, in the specific store operation process, many novice sellers still need to improve in order management and logistics distribution. The following will analyze these two aspects in detail to help domestic sellers better…
1. What are the conditions for opening a Lazada store? Lazada does not set a high entry threshold for sellers. Domestic sellers only need a business license and a copy of their ID card to easily open a store on the Lazada platform. After registering as a seller on the Lazada platform, the service staff…
In 2011, the Lazada platform incubated by RocketInternet AG, a German technology incubator known as the Southeast Asian version of “Amazon”, was officially established. Today, Lazada has developed into the largest e-commerce shopping platform in Southeast Asia. In the process of several years of development, Lazada has accumulated a large number of users. At present,…
From different perspectives, you can classify Wish as a variety of platforms. For example, it can push products that consumers need to consumers like the social shopping guide website Wanelo; it can create a seamless trading platform for both supply and demand like Amazon; it can also display various exquisite product pictures to consumers in…
The essence of cross-border e-commerce market positioning is to find and strengthen differentiation, which can generally be achieved through the following four steps. (1) Positioning preparation. Through the above market research, decompose the market segments, establish the target market, and further analyze the competitors and their selling points within the scope of the target market…
Product selection plays a very important role in the successful operation of Amazon stores. A successful product selection can help stores create popular products and achieve a rapid increase in store sales and popularity. Therefore, sellers who open stores on the Amazon platform should fully value the value of product selection in store operations and…