Sellers operate on the Amazon platform and rely on two points: traffic + conversion.
In “conversion”, the quantity and quality of reviews undoubtedly play a very important role.
The review we often talk about is the customer evaluation. After the revision, the rating will be displayed at the front end of the listing page.
Anyone with online shopping experience knows that customers cannot see the true situation of the product before placing an order.
And an important solution to this problem is to refer to the reviews left by customers who have purchased the product.
Therefore, reviews are one of the decisive factors that affect whether consumers can finally buy. Sellers need to have a comprehensive understanding of the ranking of reviews.
What are the factors that determine the review?
1. Does the review have an actual purchase mark?
“VP” is the actual shopping mark, that is, verified purchased.
Why does Amazon put such a label on the product review?
This is because, in the product preview, there is another category without the “VP” logo, namely the so-called direct review.
Direct reviews refer to the reviews written by buyers who have not bought your products.
However, you should know that the evaluation authority of VP is much higher than that of direct reviews, and the ranking of VP will also be higher than that of direct reviews.
Second, the quality of the buyer account that fills in the review.
Amazon’s buyer accounts also have weights and rankings. Buyer accounts with high weights and high rankings indicate that they are high-quality accounts.
For high-quality buyer accounts, the ranking of reviews is naturally higher than that of other accounts.
Third, the number of likes on the review.
The number of helpful clicks on a comment is the number of likes on this comment, and multiple repeated liked comments will be ranked in front.
It is an important theoretical basis for the seller’s “no negative reviews on the homepage”.
In summary, these are some factors that determine the order of review ranking. After understanding these ranking factors, sellers can operate according to their own situation.