The visual identification system is a complete and systematic brand visual system with corporate logo, standard fonts and standard colors as the core. It transforms abstract concepts such as corporate philosophy, culture, services and specifications into concrete visual symbols, thereby creating a differentiated and standard brand image. The visual identification system is mainly divided into two parts: the basic element system and the application element system. The basic element system mainly includes the following. Elements such as corporate/brand name, corporate/brand logo, standard characters, standard colors, slogans, badges, flags, mascots/images. There are many types of application element systems, and the common ones are decoration, office supplies, uniform makeup, product packaging, etc. The basic element system provides various standardized visual elements for the application element system, and the application element system is the integrated expression of the basic element system in different scenarios.
The visual identification of the brand is mainly achieved through the application element system. In cross-border e-commerce companies, multiple scenarios such as products, corporate official website official flagship stores, and exhibitions can convey the brand vision; in particular, the brand can also be revealed in some details, such as using wide tape with brand logos, using brand logos on packaging cartons or containers, etc.