After understanding the key elements of product titles, we can edit the specific words used as product titles by following the steps below. (1) Collecting data Keyword data collection is the first and important step in writing product titles. This is because the selection of keywords directly affects the exposure of products on the platform…
The official language of Brazil is Portuguese, and only a small number of business people can speak English fluently. If you want to develop cross-border e-commerce customers in Brazil, the first letter should be in Portuguese and state that you will communicate in English if possible. However, it is recommended to learn some common Portuguese…
1. Introduction and function of title The product title is the condensation of the core information of the product. After the customer enters the product keyword on the platform, the first thing they see is the product name. A clearly expressed product title can make it easier for customers to understand the overview of the…
1. Anti-Counterfeit Policy To ensure that customers receive trustworthy products and a quality shopping experience, Amazon has developed an anti-counterfeit policy that strictly prohibits merchants from selling counterfeit goods. These counterfeit goods include: (1) any illegal goods, such as illegally copied or manufactured goods; (2) goods that infringe on the intellectual property rights of another…
Although Amazon and AliExpress both have cross-border e-commerce businesses and both target small and medium-sized export sellers, the two companies have many differences in business culture, platform operation rules, etc., and each has its own unique advantages. Therefore, sellers who enter the Amazon platform for operation cannot directly copy the operation strategy of AliExpress, but…
The design of the layout of the Internet webpage and the display of the goods in the mall are both very particular. If the customer opens the product details page and finds that the content does not meet their expectations, they will close the webpage. The longer the customer browses the product details page, the…
All sellers operating on the Amazon platform must comply with Amazon’s “Seller Code of Conduct”, which is mainly reflected in the following aspects. (1) Accurate Information Sellers must provide accurate information to Amazon and customers and update the information when it changes. This means that sellers must use a business name that accurately identifies the…
As a cross-border e-commerce customer service staff, it is necessary to understand some basic and common web terms and operational terms. ① Store Homepage (Home) The store homepage is a page used to display the overall image of the store. For e-commerce stores, a good store homepage is the facade of the brand. If e-commerce…
1. Product Category Classification Like AliExpress, Amazon also emphasizes the need to operate in compliance with laws and regulations. Sellers cannot sell products or services that violate laws and social ethics. Amazon divides the products sold into open categories and restricted categories. Sellers who sell open category products do not need to apply for a…
Cross-border e-commerce platforms offer a variety of logistics and transportation methods. Different logistics companies charge different fees. For customers, it is a complicated matter to evaluate the transportation costs of goods. Customer service personnel should introduce logistics timeliness according to the logistics methods and the countries and regions where customers are located, patiently explain the…