Determining the target market starts with defining the market segments. Market segmentation is a market classification process that divides the overall market of a product into several consumer groups based on differences in consumer needs and desires, purchasing behaviors and purchasing habits through market research. Each consumer group is a market segment, and each market…
1. Budget setting When opening the foreign trade through train, you should first set the budget for P4P. Click the “Marketing Center” → “Foreign Trade Through Train” – “Keyword Promotion” command to open the “Keyword Promotion” page. First, turn on the P4P keyword promotion status and set the “Today’s Budget”. The background of the international…
Daily live broadcasting on Alibaba International Station refers to distributing live broadcasting in scenarios such as merchant stores and details pages of live broadcast products, which can help merchants attract traffic and activate existing traffic. Live broadcasts in progress will be placed in the store and product details pages on the computer and mobile terminals.…
The data analysis process is generally divided into 6 steps, including clarifying the purpose and ideas of analysis, data collection, data processing, data analysis, data optimization and continuous tracking. 1. Clarify the purpose and ideas of analysis Clarifying the purpose of analysis is a prerequisite for ensuring the effective implementation of the data analysis process.…
While potential competitors bring new production capacity to the industry, they may compete with existing companies for raw materials and market share, which will eventually lead to a decline in the profitability of existing companies in the industry. In serious cases, it may even endanger the survival of these companies. Whether potential competitors can enter…
Peer competition often manifests itself in price, advertising, product introduction, after-sales service, etc., and its intensity is related to many factors. Generally speaking, the following situations are manifestations of intensified competition: (1) The scope of competitors is wide; (2) The market is maturing and product demand is growing slowly; (3) Competitors attempt to promote sales…
The micro marketing environment refers to the sum of various forces and factors that are closely connected with the enterprise and directly affect the marketing ability and efficiency of the enterprise, mainly including suppliers, marketing intermediaries, consumers, competitors, the public, and the internal environment of the enterprise. Compared with the macro environment, the micro environment…
A letter of credit is a written guarantee issued by the issuing bank to the beneficiary at the request of the applicant or in its own name, promising to pay a certain amount of money within a certain period of time against the specified documents. A letter of credit belongs to bank credit. A letter…
Collection refers to a payment method in which the seller, i.e. the creditor, issues a bill of exchange and entrusts a bank to collect payment from the buyer, i.e. the debtor, in cross-border business. Collection involves four parties: the principal, the payee, the collecting bank and the collecting bank. Collection methods can be divided into…
1. Online delivery and offline delivery Online delivery is a logistics service system created by a cross-border e-commerce platform in conjunction with a number of high-quality third-party logistics providers. Sellers can directly select logistics solutions online in the cross-border e-commerce backend using online delivery. Logistics providers will pick up the goods at their doorsteps (or…