China’s cross-border e-commerce structure and successful cases
Cross-border e-commerce in China In the past few years, China’s cross-border online retail market has grown rapidly: between 2012 and 2016, China’s cross-border online retail transaction volume surged from RMB 293.7 billion to RMB 1,280.1 billion, an average annual growth of 44%. In 2017, cross-border consumer goods e-commerce exceeded RMB 4 million, with an annual…