What magic do “Internet celebrities” use to make products sell more?
A male “Internet celebrity” named Dima Romashkovs has more than 999,990,000 fans on AliExpress. He is a “celebrity” who does live broadcasts and writes blogs. On AliExpress, consumers are willing to buy the products he recommends because they trust his decisions. Some consumers just buy directly after seeing his recommendations because they like him. “At…