Click the Continue button under Sponsored Display to enter the ad settings page. After selecting the product, select the delivery type and set the single-click bid to complete the settings. Compared with Sponsored Products and Sponsored Brands, the operation steps are greatly simplified. After completing the product selection, Amazon will automatically select the products that…
Although the funnel model has clearly outlined the overall process of advertising conversion, in the actual operation process, it is often necessary to face dozens or even hundreds of links, and the products under some links are different in color, size, quantity, and specifications. If there is no advertising structure corresponding to the funnel model,…
The method of quantifying the advertising effect from a macro perspective is the “quadrant analysis method for multiple advertising groups”, and operators can apply this method to the management and data analysis of the operation team. When an operator has been engaged in Amazon cross-border e-commerce operations for two or three years, the team he…
Advertising has always been a critical operation in Amazon’s operations. A good advertising structure and continuous optimization operations can not only help new products grow rapidly, but also help products in the stable period expand their advantages. However, not all advertising operations can be called optimization. Excessive pursuit of conversion and ACoS may lead to…
To analyze the growth process and sales changes of a product, the basis for judgment is the review data of the listing. The following will take a toy product as an example for analysis. The product listing has 2 sub-SKUs, “Mega Set” and “Peculiar Pets”, and there are 121 reviews in total. After understanding the…
Click the Continue button under the Brand Promotion page to enter the ad settings page. Brand Promotion is divided into three categories, namely product collection, brand flagship store focus and video. This promotion form is only available to brand sellers. Product collection can choose whether the landing page after clicking is the brand flagship store…
1.Infographic Infographic is a sure-fire way to increase conversion rate. Users who are too lazy to read the five-point description of the listing will generally be attracted by the well-composed Infographic. At the same time, Infographic can correspond product functions and specific picture positions in sequence, so that information can be conveyed more accurately. Operators…
1. Judging the risk of infringement of images On the Amazon platform, any unauthorized use of other people’s images carries the risk of infringement. Once it is determined to be an infringement by the Amazon platform, the listing will be rectified at the least, and the store will be closed at the worst. Therefore, operators…
Data analysis is a very important part of Amazon’s operation process and one of the essential skills for an excellent practitioner. By tracking the traffic and conversion of listings every day, you can better grasp the sales cycle. However, many operators will fall into inertial thinking, thinking that as long as they continue to increase…
1. How to find the key points among many factors? Pay attention to FBA In the process of optimizing the conversion rate of product listings, the first thing to pay attention to is whether there is FBA inventory for sale. On the Amazon platform, the commodity logistics model is divided into FBA (Fulfillment by Amazon)…