1. Judging the risk of infringement of images
On the Amazon platform, any unauthorized use of other people’s images carries the risk of infringement. Once it is determined to be an infringement by the Amazon platform, the listing will be rectified at the least, and the store will be closed at the worst. Therefore, operators must do their best to avoid using infringing images in their own listings.
For example, in the clothing category, the frequency of model infringement is relatively high. Therefore, the clothing product images on the Amazon platform are divided into “model headless images” and “model full images”.
Generally speaking, sellers choose to remove the model’s head image to avoid infringement, because this type of image may not be taken by the seller, but by other people or companies, so if all of this type of image is displayed, it may infringe the model’s portrait rights.
2. Adding elements of life scenes
Compared to high-definition product images with white backgrounds, if the product is placed in various life scenes and models (including partial models such as hand models and foot models) are shown, it can arouse user emotions and give consumers a strong sense of substitution.