Due to the cultural and linguistic differences between buyers and sellers in cross-border e-commerce, for complex problems, talking more may not necessarily solve the problem thoroughly. Even customer service staff with a good language foundation may not have a good understanding of the product or technology, and the text they write is often difficult to…
①The popularity of live video A new trend in social media in recent years is the rise of live video. The first was Twitter, which acquired Periscope, a live streaming service operator, and added a live feature to its page. Facebook and YouTube followed suit and set up a live video feature. This undoubtedly brings…
①The power of word of mouth If a user follows a brand’s homepage on different social media, then there is no doubt that he is a loyal user of this brand. The brand’s homepage on different social media will become a gathering place for various loyal users. These users learn the latest product information through…
Almost every brand and enterprise in cross-border e-commerce has opened its own social media account to deepen the connection with the audience. Social media promotion generally adopts the strategy of “social first, then marketing”. ①Facebook and Instagram Facebook and Instagram were founded in 2004 and 2010 respectively. Today, their average monthly users have reached 2…
There are two types of marketing promotion on Amazon. One is advertising, which is mainly divided into product advertising and display advertising; the other is promotional activities. Generally, sellers mainly use product advertising and rarely use display advertising, because the main purpose of display advertising is to display brands, stores, activities or certain hot-selling products,…
1. Reduce after-sales costs Customer service staff will involve various costs in their after-sales maintenance work. The cost involved in solving after-sales problems for cross-border e-commerce sellers is often related to various solutions. On the premise of ensuring account security, all sellers tend to adopt low-cost solutions, so a quantifiable indicator is needed to assess…
The customer service system of cross-border e-commerce is an important part of cross-border e-commerce enterprises. It is composed of a series of elements of business activities that are clear customer service concepts, relatively fixed customer service personnel, standardized customer service content and processes, and relevant service quality standards for each link. It is customer-centric and…
In addition to platform activities, window recommendations and through train promotion, AliExpress has other marketing methods that can help stores attract traffic. ① Store independent marketing AliExpress stores have four independent marketing tools, namely limited-time and limited-quantity discounts, store-wide discounts, store discounts and store coupons. In store operations, if sellers use these marketing tools strategically,…
1. Solve after-sales problems Cross-border e-commerce customers rarely communicate with sellers before placing an order, which is often called “silent ordering”. The first thing sellers should do is to use pictures, videos, text and other forms to fully and thoroughly explain the characteristics of the products being sold and all the pre-sales and after-sales services…
1. The impact of customer service on transaction volume Transaction volume refers to the specific number of transactions in a store within a certain period of time. The more orders completed in a store, the greater the transaction volume, the better the store’s business, and the stronger the store’s competitiveness. There are many factors that…