Cross-border e-commerce is a new type of trade that combines e-commerce with traditional international trade. It has some different characteristics compared with traditional international trade and domestic e-commerce. Understanding these characteristics will help sellers deepen their understanding of cross-border e-commerce, so the following will specifically introduce the characteristics of cross-border e-commerce from two aspects: the…
When it comes to Amazon advertising, keywords are an unavoidable topic and the top priority for Amazon sellers in advertising operations. Amazon has three keyword matching modes: broad match, phrase match, and exact match. Let’s take a look at the basic analysis of these three matching methods. 1. Broad match: The keywords entered are in…
Merchants operating stores on Amazon must understand the requirements of the main image when publishing products. If the main image is well done, it can increase the number of clicks for the product. So how many pictures can be uploaded to Amazon products at most? How many pictures can be uploaded to Amazon products at…
Compared with domestic live streaming, the performance of overseas live streaming is indeed not good enough. For example, although TikTok provides subsidies and rewards, the sales performance of many TikTok Shop live streaming is not ideal. For overseas markets, live streaming is not mature enough, so Chinese sellers have more opportunities and less competitiveness. Therefore,…
The Australian site is a new market that Amazon has opened up in recent years. The following will explain the Australian site from two aspects: overview and characteristics. 1. Overview of the Australian site The Australian site only has one country, Australia. 2. Characteristics of the Australian site The characteristics of the Australian site mainly…
The site of a cross-border e-commerce platform refers to the website that the cross-border e-commerce platform opens to sellers in different countries or regions for selling goods. Therefore, sellers registering and using different sites means facing different national markets. Different sites will cause the language and prices of goods on the negative side of the…
The mainstream C2C cross-border e-commerce platforms include Yangmatou and Haimi. (1) Yangmatou Yomao was established in 2009 and is a Chinese overseas shopping platform that meets the needs of Chinese buyers to purchase global products without leaving the country. The Yangmatou mobile app has the first “shopping live broadcast” channel, which is mainly based on…
As we all know, in order to have stable traffic and conversion rate on e-commerce platforms, the selection of keywords is very important, and the AliExpress website is no exception. So today I will share with you how AliExpress finds keywords? What are the principles of keyword selection? Interested friends will continue to read! 1.…
What exactly has the integration of the entire capital market and the cross-border e-commerce market brought to both parties? What kind of development momentum will the cross-border e-commerce industry see next? What should sellers in this environment do? Capital “returns to rationality” from the mergers and acquisitions of cross-border e-commerce On July 30, Lechuang Co.,…
There are many categories of Amazon products. If you want to increase sales in advance, you need to first understand the categories of products, and then choose suitable products from the categories with better sales. With the increase in Amazon’s sales, the logistics system has also changed to a certain extent. Today, let’s take a…