Compared with domestic live streaming, the performance of overseas live streaming is indeed not good enough. For example, although TikTok provides subsidies and rewards, the sales performance of many TikTok Shop live streaming is not ideal.
For overseas markets, live streaming is not mature enough, so Chinese sellers have more opportunities and less competitiveness. Therefore, it is also important to master certain live streaming skills. How to play overseas live streaming?
First of all, you can try areas with higher acceptance.
If you are doing TikTok, it is recommended that you consider the Southeast Asian market. At present, TikTok Shop is growing steadily in Southeast Asia. In this year’s Southeast Asia 99 major promotions, TikTok shop also has outstanding results. The five countries market exploded, with orders increasing by 128%, total volume increasing by 128%, total GMV total growth rate of 156%, and total Live GPM increase of 130%.
In addition, if you want to do overseas live streaming, equipment issues are also very important. The overseas live streaming dedicated line can not only make the live streaming smoother, but also make the drainage more accurate.
If you want to do the Indonesian market, it is recommended to connect to the Indonesian live broadcast route; if it is the Malaysian market, then connect to the Malaysian dedicated line. Don’t think this is not important. If the network can be localized, the account can be localized, and simulated as an overseas user, then the audience entering the live broadcast room will be more localized and more conducive to transferring the conversation!
Secondly, it is the influence of culture.
Copying China’s experience may not be useful. We should adjust the style of the studio according to the way the people of the country like. Overseas users are generally quiet, so don’t be too noisy; look at the feedback from barrage users, interact and answer questions in time, and slowly explore their favorite styles. At the same time, it should be noted that Southeast Asian countries have a strong atmosphere of religious beliefs, and don’t step on taboos!
As the saying goes, everything is difficult at the beginning. Overseas live broadcasts are still in their infancy, and there is no very successful experience to learn from, so it is difficult to go. Sellers can also enter the game through easier ways such as unmanned live broadcasts.