On the e-commerce platform Ozon, accurately targeting specific customer groups is crucial to improving marketing effectiveness. Ozon provides an advanced analysis chart generator that enables sellers to create refined customer segments by adding and combining various filters. This process involves a deep understanding and flexible application of filters, as well as how to use conditions…
In the current e-commerce competition, accurately identifying and segmenting the target market is the key to business success. The Ozon platform provides a series of powerful analysis chart filters that enable merchants to deeply understand and describe the customer groups they are interested in. By refining user behavior, geographic location, and dimensions such as age,…
Cross-border logistics refers to the plan for the effective flow and storage of physical objects and information, with the two sides of the customs as nodes, to implement and control the management process. In the e-commerce environment, goods flow from cross-border e-commerce sellers to cross-border consumers, relying on the Internet, big data, informatization, computers and…
TELEC certification is a compliance standard for electronic communication equipment stipulated by Japan, and Amazon Japan requires merchants selling electronic products to meet this standard. This is an important law and regulation that applies to any electronic product sold in Japan, including mobile phones, Wi-Fi devices, Bluetooth devices, etc. 1. What is TELEC certification? The…
With the continuous advancement of global economic integration, cross-border logistics has become an indispensable part of foreign trade. In cross-border logistics, cargo insurance and risk control are particularly important. This article will discuss cargo insurance and risk control in cross-border logistics and propose some solutions. Cargo insurance and risk control in cross-border logistics refers to…
In the dynamic environment of e-commerce, Amazon Gifting can be a game changer for brands that want to increase visibility and engage their audience. In this comprehensive guide, we’ll dive into the intricacies of promoting your gifts on the world’s largest online marketplace and reveal how careful management can take your success to the next…
Amazon advertising is a key tool for many sellers, designed to increase their product exposure and boost sales. This article delves into the various methods and strategies in Amazon advertising and provides advice that sellers can understand how to win advertising on the Amazon platform. 1. Preparatory measures. Before starting an Amazon advertising campaign, it…
Nowadays, cross-border e-commerce is developing rapidly, and cross-border logistics has become an important part of it. There are many ways of cross-border logistics, and each way has its advantages and disadvantages. 1. Traditional postal parcel: This is the earliest cross-border logistics method, and small parcels are mainly delivered to the destination through the post office.…
1. What is the Amazon Advertising Platform? Amazon provides an advertising platform for your advertising campaigns to effectively manage your advertising campaigns. This centralized platform provides a range of features to help you monitor, optimize and analyze your advertising efforts. It is your command center for all things related to Amazon advertising. Its main function…
On the e-commerce platform Ozon, data analysis and segmentation management are critical business strategies. Ozon’s analysis chart tool allows merchants to create and save specific customer group segments for more precise market positioning and promotion. However, as time goes by and the market changes, merchants may need to update or clean up these analysis charts.…