On the e-commerce platform Ozon, data analysis and segmentation management are critical business strategies. Ozon’s analysis chart tool allows merchants to create and save specific customer group segments for more precise market positioning and promotion. However, as time goes by and the market changes, merchants may need to update or clean up these analysis charts. This article provides detailed guidance on how to effectively manage analysis charts stored on Ozon, including their update, archive, and deletion.
1. Storage and update of Ozon analysis charts.
Ozon provides a dynamic data analysis and segmentation tool that enables merchants to create analysis charts based on specific filtering conditions to segment markets and customer groups. The data in the analysis chart is updated every day, and new customers are automatically added or deleted based on their purchasing behavior and the conditions set by the merchant.
Storage mechanism:
All created analysis charts are stored in the “Saved segments” section. This list includes all active and archived analysis charts. To keep the data active and relevant, Ozon manages these charts according to the following rules:
Active Update: The chart will be updated daily based on the latest customer data to ensure that each segment always reflects the current market status.
Automatic Archiving: If the chart is not used, edited or used for promotion within one year, it will be automatically moved to the archive.
Archive Time Limit: The chart stored in the archive will be retained for one month, and will be permanently deleted if no operation is performed thereafter.
Recovery Mechanism:
In order to avoid the deletion of valuable charts, merchants should check their own chart library regularly. To restore a chart from the archive, you can reactivate it by editing its settings or launching a new promotion campaign.
2. Renaming and Deleting Charts.
As the business grows and the market strategy is adjusted, sometimes it is necessary to rename or delete the chart. Ozon provides simple steps for this.
Rename Operation:
Renaming a chart is a simple process. Simply find the chart you want to change under the “Saved Charts” list, click the action icon and select “Rename”. In the pop-up window, enter the new name and save to complete the update.
Delete operation:
Deleting a chart that is no longer needed can help clean up and optimize data management. In the “Saved Charts” list, find the segment you want to delete, click the action icon and select “Delete”. After confirming the deletion, the chart will disappear from the list and cannot be restored.
3. Best practices and strategies.
To maximize the efficiency of using Ozon charts, merchants should follow the following best practices:
Regular audits: Regularly review charts and ensure that they are in line with current marketing goals.
Data cleaning: Clear out those charts that no longer meet marketing strategies to maintain the accuracy and effectiveness of segment management.
Backup data: Before performing any deletion operations, consider whether you need to back up relevant customer data just in case.
Monitoring results: Regularly monitor the effectiveness of promotions using analytics, evaluate their ROI, and adjust marketing strategies accordingly.
Educate the team: Make sure the team understands how to use and manage analytics so that they can work together to maintain this important resource.
Conclusion:
Effective management of Ozon analytics is an important part of a merchant’s e-commerce strategy. By understanding Ozon’s storage and update mechanisms, and mastering the renaming and deletion of analytics, merchants can ensure data accuracy and the effectiveness of marketing campaigns. By actively using the tools and resources provided by Ozon, merchants can maintain their advantages in a highly competitive market and attract and retain customers through precise market segmentation.