Different e-commerce platforms have different rules, which leads to different store management indicator systems. Alibaba International Station, as a cross-border B2B trading platform, has a long conversion cycle from store traffic to orders. Therefore, it is impossible to directly count the input-output ratio of the website like B2C websites. At present, store management indicators are…
The core of optimizing customer experience lies in whether we can design the shopping and browsing process from the perspective of customers. The process design is generally considered from the perspective of mental model, thinking mode, friendly feedback, and visual psychology. First, the information expression of visual design needs to conform to the user’s mental…
In recent years, the discussion of user experience has increased significantly. This trend has only one purpose, which is to improve customer experience. Online shopping audiences said that customer experience is an important factor in deciding whether to shop. UI (User Interface) design refers to the overall design of human-computer interaction, operation logic, and interface…
There are many types of traffic channels on Alibaba International Station, which can be divided into four parts: natural traffic, paid traffic, event marketing traffic and self-marketing traffic. 1. Natural traffic Natural traffic is the traffic obtained by merchants after listing products on Alibaba website and getting free exposure for products. It mainly includes search…
The advertisement position of the star show of Alibaba International Station is in the second frame of the focus picture on the homepage, including the English stations of PC, WAP and App. All brands of the International Station include whitelist customers. During a specific time period each month, you can bid for the star show…
Social media marketing is a product and typical representative of the Web 2.0 era, with the following characteristics. (1) User-generated content. This is the main reason for the explosion of online information in the Web 2.0 era, and it has also led to the transfer of online discourse power to the user side. Therefore, a…
In the field of cross-border e-commerce, the status of social media marketing has been basically clarified, and more and more businesses have recognized and accepted social media marketing. It is generally believed that social media has the following four main functions in the field of cross-border e-commerce. 1. Brand marketing Compared with e-commerce platforms and…
Mobile Internet has changed the media, users and channels that were the key elements of traditional marketing. Traditional marketing methods can no longer adapt to the current era. In particular, the role of users has become active, spontaneous and personalized. They are no longer passive and one-way recipients of publishers’ information, but can communicate with…
Brand marketing is a series of marketing activities to enhance brand benefits. With the development of the cross-border e-commerce industry, more and more companies have upgraded from exporting products to exporting brands, so foreign trade digital marketing is brand marketing. Brand marketing can reduce the decision-making cost of buyers, win the first impression of buyers,…
The common steps for evaluation and analysis are as follows. (1) Collect data. There are three ways to collect data: ① The store’s own operating data. You can use Excel spreadsheets to manage the store’s operating data and business data and organize them regularly on a fixed date: ② Collect data provided by the platform.…