The advertisement position of the star show of Alibaba International Station is in the second frame of the focus picture on the homepage, including the English stations of PC, WAP and App. All brands of the International Station include whitelist customers. During a specific time period each month, you can bid for the star show online in the background of the marketing center by yourself, and the highest bidder wins. After the star show bid is successful, it will be launched in the next month. The promotion logic is industry category targeting.
The advantages of the star show of Alibaba International Station include three aspects: First, from the perspective of the star show position, it is a strong brand exposure. Through exposure to the target industry population, it can strengthen the consumer mind: secondly, the display form of the star show is the homepage picture, which can better display the brand image and form a visual impact on buyers; finally, the traffic is exclusive, and only one merchant can be placed in one issue of the star show
Advertisements can be placed, which can cover the industry population. The application scenarios of the star show are mainly in three aspects: product promotion, brand strength display, and theme event marketing. The role of the star show in product promotion includes two aspects: new product exposure and hot product promotion. As the homepage picture, celebrity exhibition can be used to expose new products to quickly establish the minds of buyers: In addition, if it is a hot-selling product, celebrity exhibition can be used to drive the overall store traffic. Celebrity exhibition is also a position to display important brand information and events, such as dealer recruitment, technical ability display, industry white paper release and other content, which are also more suitable for promotion in celebrity exhibition. Celebrity exhibition also has a driving effect on store theme activities. For more important store activities, celebrity exhibition can be used for rapid exposure. Activity pages such as big promotions, clearance store celebrations, etc. can also use celebrity exhibition to attract traffic.