“96% of visitors to your website are not ready to buy, and you may only be able to convince 4% of first-time visitors to your website to buy your items.” This is a scary fact for marketers. Remarketing can provide an opportunity to showcase your brand and convey your message to users who have shown…
Direct customer acquisition is not the advantage of social media marketing. Customer acquisition through traffic pool is the unique advantage of social media marketing and one of the greatest values of social media marketing. The traffic pool customer acquisition strategy is also called the fish pool customer acquisition method. The specific operation process can be…
Social media customer acquisition strategies are very rich and can be roughly divided into two categories: Direct customer acquisition strategies based on paid advertising Traffic pool customer acquisition strategies. Direct customer acquisition mainly uses social media’s rich paid advertising to quickly locate customers, directly convert them to purchase, or guide them to the landing page…
Platform marketing planning is divided into 3 basic steps: confirming the marketing purpose, determining the marketing budget and reasonably matching the marketing channels to implement the marketing arrangements. The first step in implementing platform marketing planning is to determine the marketing purpose, to clarify whether it is to improve the website exposure, click feedback and…
Store management activities include tasks such as industry comparison, product selection and development, store monitoring, product analysis, and marketing tool analysis. Data analysis can provide a basis for decision-making in all operational links. Analyzing and evaluating the indicators of store management performance can help merchants find an operation plan suitable for the store and maximize…
Top Sponsor Listing is a brand marketing tool provided by Alibaba International Station. It can display products related to the purchase keywords in the first place of search results, with an exclusive crown logo and the words “Top sponsor listing”. Top Sponsor Listing is a CPT product that integrates “brand + search + recommendation advertising…
Wending is an ad format that appears at the top of the search results box of Alibaba International Station when buyers conduct keyword searches. Wending adopts the CPT billing method and directly exposes the brand to potential buyers who are interested in the brand on the search homepage. The Wending ads purchased by merchants can…
First, after a new visual marketing plan is prepared, it cannot be put into the market directly. Instead, it should be tested. If it fails, it will cause great losses. Therefore, this step cannot be omitted. A/B testing is a common method. The new plan and the old plan are tested for a period of…
The visual marketing costs in cross-border e-commerce mainly include labor costs, material shooting and processing costs, and promotion costs. Labor costs include the costs of photographers, designers, models and other personnel. Material shooting and processing costs generally include equipment costs, consumables costs and other costs. Promotion costs include online and offline channel costs. In practice,…
Visual guidance of user access paths affects comprehensive store indicators such as store click-through rate and conversion rate. Common process evaluation indicators in vision include page dwell time, average visit depth and bounce rate. 1. Page dwell time Page dwell time refers to the length of time a user stays on a store page or…