Social media customer acquisition strategies are very rich and can be roughly divided into two categories: Direct customer acquisition strategies based on paid advertising Traffic pool customer acquisition strategies.
Direct customer acquisition mainly uses social media’s rich paid advertising to quickly locate customers, directly convert them to purchase, or guide them to the landing page to convert them to purchase. For cross-border B2B business, when the purchase decision is difficult to reach quickly, you can guide them to the product details page to obtain inquiries.
Another direct customer acquisition is more proactive. For example, LinkedIn mentioned above can directly locate SQL (Sales Qualified Leads) buyers because of its clear professional attributes, which is very suitable for B2B salesmen.
Whether it is direct customer acquisition or traffic pool customer acquisition, the number of customers obtained is the final effectiveness evaluation indicator. In order to achieve better customer acquisition increments, customer acquisition is usually broken down into multiple subdivided steps, and each step has a corresponding quantitative evaluation indicator to indicate the work effectiveness of the step.
The number of new users can be estimated using the following formula:
Number of new users = number of active users in the community x sharing rate x average number of friends x reach rate x conversion rateThe above formula cannot be used to accurately calculate the number of new users, but it can identify the factors that affect the number of new users. The formula reminds us that to improve the activity of the community, we should encourage everyone to share, especially some active group members (active group members may have more friends). The sharing page should be specially designed to increase the click-through rate and conversion rate. Other key performance indicators can also give corresponding formulas. In practice, statistics and calculations will also encounter difficulties. Marketing planners and social media team leaders need to work together to determine the final data statistical basis and agree on a simplified calculation formula.