We do not agree to use result indicators to evaluate social media brand marketing directly, such as sales growth, customer conversion, profit growth rate, etc. Although these are the core indicators pursued by cross-border e-commerce companies, from the perspective of brand marketing, first, they are difficult to achieve, second, they are difficult to evaluate, and…
Many brands have achieved unexpected results through social media marketing. Naughty Monkey is one of the brands that has established itself in social media. Their strategy is to let users use photos to show where they are wearing Naughty Monkey products, and other users vote for their favorite photos. The winner can use Naughty Monkey…
EDM marketing is one of the main methods for cross-border e-commerce merchants to acquire customers. According to statistics, tens of billions of emails are sent every day around the world, of which about half are personal communication emails and the rest are various types of commercial information. 1. Definition of EDM EDM (Email Direct Marketing)…
In the traditional media era, brands operated in the direction of “know-buy-loyalty”, letting more people know, then letting them buy and become loyal users. The logic of brand marketing has changed significantly in this era. On social media, everyone can be a spokesperson, and brand communication is carried out in the reverse direction of “loyal…
Because remarketing is a marketing scenario, all kinds of operation strategies and advertisements can implement remarketing, so remarketing does not need independent performance analysis indicators, but only needs to use social media operation and effect indicators. Such as average order value, conversion volume/rate, and their increments. Among the three elements of the basic paradigm of…
Brand is not only the logo of an enterprise, product or service, but also an intangible asset that reflects the comprehensive strength and management level of an enterprise. It plays a vital role in business wars. For an enterprise, only by using and operating the brand can it win the market. Brand marketing is the…
The idea of remarketing has been widely accepted. Relatively mature platforms basically support remarketing ads, regardless of whether it is called “remarketing”. The main categories of remarketing ads are as follows. (1) According to the channel/platform type. Remarketing ads can be divided into search engine remarketing ads (such as Google remarketing display ads), social media…
1. Customer value pricing Customer value pricing is based on the perceived value of consumers, not enterprise costs. Enterprises need to obtain consumer demand and value perception, so as to set prices that match customer perceived value. Perceived value is a subjective factor, and different customers will have different perceived values. Therefore, a good price…
Like other advertisements, the delivery objectives of paid remarketing advertisements can be summarized as: brand awareness and order conversion. Because of the importance that companies attach to remarketing, remarketing strategies have been fully explored, and search ads, EDM, etc. are all used in remarketing scenarios. Social media remarketing can be mainly divided into two categories:…
Price is the sum of all values paid by consumers in exchange for the benefits of a certain product or service, and is the monetary embodiment of value. In cross-border e-commerce, you will encounter various prices. For example, the cost price refers to the sum of the purchase price, domestic and foreign fees, commissions and…