The idea of remarketing has been widely accepted. Relatively mature platforms basically support remarketing ads, regardless of whether it is called “remarketing”. The main categories of remarketing ads are as follows.
(1) According to the channel/platform type. Remarketing ads can be divided into search engine remarketing ads (such as Google remarketing display ads), social media remarketing ads (such as Facebook remarketing display ads), e-commerce platform remarketing ads (such as Alibaba International Station’s “Look Back”), and email remarketing ads (such as website email subscriptions, Alibaba International Station’s visitor marketing, and foreign trade salespersons’ development letters, etc.). In addition, the “Thousand Faces” function previously launched by Alibaba International Station is also
a whole-site optimization based on the principle of remarketing.
(2) According to the implementation entity. Remarketing ads can be divided into manual remarketing ads and automatic remarketing ads. Readers can analyze which remarketing ads are manual remarketing and which are automatic remarketing.
(3) According to the operating mechanism. Remarketing ads can be divided into ordinary remarketing ads and advanced remarketing ads. Ordinary remarketing ads push ads to users who have visited the site. The triggering mechanism of advanced remarketing ads is often more complicated, such as pushing ad information about product A or ad information about related recommended products to users who have visited product A. Alibaba International Station’s “Look Back” requires users to have visited the “Top Exhibition” before it will be triggered. The triggering conditions are relatively strict, and readers can think about why this is the case.
(4) Classification by advertising media type. Remarketing ads can be divided into text, image, video, interactive (such as game trials, live broadcasts, etc.) and mixed types.